E-bikes are a rapidly growing product category in cycling retail. 5% of U.S. bike sales are electric bikes, with hockey-stick growth expected. Multinational corporate consumer brands like Panasonic, Bosch, and Shimano have entered this fast-growing market with new bicycles, motors, and accessories. Baby Boomers, like new e-bike evangelist Lennard Zinn, enjoy e-bikes, which make their favorite sport a little easier despite advancing age. Young urban Americans seeking to go car